Social Media: A Practical Guide for Electoral Management Bodies

The ongoing rapid expansion of mobile telephony and social media in Africa has significant implications for political participation and citizen expectations. Many African electoral management bodies have already adopted some social media tools, opening new ways to register voters, stimulate public engagement, and counter misinformation and incitement. However, maximizing the potential of social media in elections management requires a clear strategy backed by adequate resources to manage high-tempo, iterative exchanges with a diverse audience.

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